Strengthen your heart, literally and figuratively, this February with Orangetheory Fitness as the brand collaborates with the American Heart Association to help prospects and members live a longer, more vibrant life.
As the first step of a larger initiative, Orangetheory Fitness studios across the U.S. are inviting members and staff to join the fight against cardiovascular disease, the leading cause of death among both men and women globally, with compelling offers for prospects and members, including a 90-minute donation class on Saturday, February 22. All money raised throughout February will help to fund life-saving research, provide resources to help people reduce their risk for cardiovascular diseases and stroke, and advocate for policies to improve health outcomes.
“At Orangetheory Fitness, we believe that the most important muscle is the one that you can’t see, the heart,” said Dave Long, Orangetheory Fitness co-founder, and CEO. “Our hope is that, in tandem with the American Heart Association, we can continue to advance heart health awareness and research, get people to understand the role of exercise in heart health better, and ultimately help people across the world lead longer, healthier and more vibrant lives.”
Physical inactivity is recognized as a significant risk factor for cardiovascular disease, and Orangetheory is uniquely positioned to help combat it. The American Heart Association recommends that adults get at least 150 minutes of moderate-intensity aerobic activity or 75 minutes of vigorous aerobic exercise per week, in addition to including moderate- to high-intensity muscle-strengthening activity at least twice a week. That recommendation perfectly aligns with what Orangetheory classes offer with attendance two to three times a week. The hour-long, heart-rate tracked, technology-backed, full-body workout helps members elevate their heart rate to the “Orange Zone,” 84-91 percent of their maximum heart rate. The workout blends a unique trifecta of science, coaching, and technology to generate more energy, more drive, and more health for its members.
Each Orangetheory Fitness studio has treadmills, water rowing machines, mini bands, and TRX® suspension unit systems, as well as plenty of free weights and benches. Our highly trained and certified coaches conduct personalized group sessions designed for approximately 24 participants at a time, an approach complemented by technology advancements. Through its game-changing technology, Orangetheory Fitness advances its mission by giving members even better tools to capture real-time performance data, measure their overall workout results, and set new goals.
“Every year, the American Heart Association’s funds research that helps all people live longer, healthier lives through supporters like Orangetheory Fitness,” said American Heart Association Board Chairman Bertram Scott. “Together, with the Orangetheory members and staff, we are making strides to improve people’s overall health and reducing their risk of heart disease and stroke.”
To donate online, please visit: Orangetheory.com/OrangetheoryHasHeart
To learn more about Life Is Why We Give campaign and other participating companies, please visit www.heart.org/lifeiswhywegive.