Planet Fitness is hosting an epic “carbs and cardio” pizza, bagel, and workout party in which everyone is invited, whether they’re a member or not.
On Sunday, February 9, from 7 – 10 a.m. and 4 – 7 p.m. (local time), the Judgement Free Zone is inviting everyone to visit any of its approximately 2,000 locations in the U.S. for free bagels in the morning and pizza in the early evening while supplies last in celebration of National Pizza and Bagel Day. Anyone 18 years and older (with valid photo ID) is also welcome to work out for free all day long.
Unlike traditional gyms, Planet Fitness has always believed that fitness can be fun, realistic, and judgment-free. Planet Fitness’s pizza history dates back to 1999 when a day-long shortage of hot water in its Concord, N.H., club – the company’s third location – prompted its staff to order pizza for members in appreciation of their patience and understanding. The gesture was so well received and fostered such a strong sense of gathering and community that Planet Fitness implemented a monthly free pizza giveaway in all clubs shortly after that – and the tradition continues today more than 20 years later. “Pizza Monday” now takes place on the first Monday of every month with, on average, each club serving more than 5,500 slices of pizza per year – more than nine million slices annually. For morning workout goers, every Planet Fitness location also serves bagels on the second Tuesday of every month; each club serves its members more than 2,600 bagels per year (equating to more than four million bagels enjoyed annually).
“As the home of the Judgement Free Zone, we believe that working out doesn’t mean making sacrifices every day to reach your goals. You can still enjoy the things you love without making unrealistic choices,” said Jeremy Tucker, Chief Marketing Officer at Planet Fitness. “Our research shows extreme fitness expectations or the idea of depriving oneself to get results don’t resonate with the vast majority. There is a balance. Carbs and cardio can go together, and we found America agrees.”
A national study* commissioned by Planet Fitness found that while pizza is a much-loved food by just about every single American (98 percent), more than half (54 percent) admit that the fitness industry makes them feel guilty about enjoying a slice now and then.
Planet Fitness is once again calling “bullfit” on the common misperception that you cannot enjoy life while working out – rather than being shamed into living to work out. Additional survey insights include:
- Pizza Pie vs. Six-Pack Showdown. The love of pizza runs deep for 44 percent who would refuse to give up those sweet pies for a year, even if it meant they would otherwise have a six-pack.
- Love of Pizza. More than 57 million Americans admit they feel judged by others for eating pizza. Specifically, they feel self-conscious eating pizza after having dinner out (20 percent), in bed (20 percent), or for breakfast (17 percent).
- Pleading Guilty to Carbs. More than half (53 percent) of Americans believe that eating pizza on a diet is considered cheating, with millennials (43 percent) feeling more guilty about doing so than any other generation. Meanwhile, 58 percent say there are occasions when they feel guilty about eating pizza regardless of whether or not they’re dieting.
- Carbs + Cardio 4 Life. Amidst a fitness industry, making people feel guilty about eating pizza, 80 percent would not regret enjoying a slice after hitting the gym.
In addition to hosting the ultimate pizza party, Planet Fitness also has a limited time offer available for new members starting today to join for just 25 cents down (enrollment fee), then $10 a month. The promotion runs through February 13and at all Planet Fitness locations nationwide.
To locate the nearest Planet Fitness club and join in the National Pizza and Bagel Day celebrations nationwide, please visit PlanetFitness.com/Local-Clubs.