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Indianapolis gym cuts ties with ‘CrossFit’ brand

Indianapolis gym cuts ties with ‘CrossFit’ brand

After eight years in business, CrossFit Naptown has decided to cut ties with the CrossFit brand. The change comes after CrossFit founder George Glassman sent out a tweet that many describe as racist.

Glassman responded to a tweet put out by Health Metrics and Evaluation that read, “racism is a public health issue.” Glassman’s reply, “It’s Floyd-19.”

The tweet was posted on Saturday, the following Monday, CrossFit Naptown’s owners announced the name change; it will now officially be called ‘Naptown Fitness.’ The chief experience officer Anna Rode said she wanted Glassman to apologize before a name change had to happen.

“We wanted to give HQ the opportunity to make amends, to have a strong stance against what the founder said, and make a change in leadership, and that didn’t happen, and that made the decision easy.”

Glassman has since apologized but not on his personal account. He used the official CrossFit page to say “I CrossFit HQ, and the CrossFit community will not stand for racism. I made a mistake by the words I chose yesterday. My heart is deeply saddened by the pain it has caused. It was a mistake, not racist but a mistake.”

The business of CrossFit

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CrossFit is a global fitness company based on a fitness methodology that combines high-intensity interval training with Olympic weightlifting and gymnastics. The company makes money from certificate courses and competitions as well as from affiliate fees paid by gyms around the world to use the CrossFit name. The company is fully owned by Glassman, a self-described “rabid libertarian” who has flouted controversy in the past, including by waging a war on Big Sugar. In 2015, Forbes estimated the brand generates about $4 billion in annual revenue.

Source: WISH-TV and NPR

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