Nike is launching its first-ever line of maternity activewear as the market for the clothing worn during pregnancy grows.
Mothers are the ultimate endurance athletes. Nike’s first dedicated maternity collection, Nike (M), supports women during all stages of pregnancy and beyond.
An example of Nike’s universal design philosophy, Nike (M) is created by combing through pregnancy data findings with analytics from more than 150,000 comparison scans of non-pregnant women against those of pregnant women. Throughout the design process, designers also gathered detailed feedback on fit, feel, and function from nearly 30 female athletes who were pregnant or postpartum.
“The more we listened to expecting mothers and postpartum mothers, the more we learned, reworked, and innovated through inclusive design,” says Carmen Zolman, Nike Senior Design Director for Apparel Innovation. “It’s the project of a lifetime to work in lockstep with all kinds of mothers to bring to life a capsule that truly supports women’s relationship with the sport during such a transformative time in their lives.”
Discussions with several professional Nike athlete mothers illuminate this truth. Their experiences also elucidate the impetus for Nike (M).
The Nike (M) collection launches September 17 in North America, Europe, and Africa on nike.com.