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Lululemon Athletica to offer plus sizes

Lululemon Athletica to offer plus sizes

The famous athletic and leisure-wear brand Lululemon is expanding its sizes and now looking to offer plus sizes. The founder was under fire for body-shaming comments he made a few years ago.

According to Bloomberg, the Lululemon Athletica Inc. is going to sell larger sizes — a move to increase its customer base and move away from the founder’s vision of making apparel for only a narrow part of the overall population.

The brand will expand its selection up to size 20, CEO Calvin McDonald said in a conference call Tuesday to discuss quarterly earnings. Currently, the sizing chart for the company only goes up to 14 for most products.

Lululemon’s new sizes will start later this month with its core styles, and by the end of 2021, it will include the majority of women’s products, McDonald said. He added it is “an important step forward” for the company.

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Source: https://www.bloomberg.com/news/articles/2020-09-08/lululemon-once-chided-for-body-shaming-to-offer-larger-sizes

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