Can you believe it’s almost 2021? We can’t either! For the sixth year, Whole Foods Market released their top 10 food trends, and 2021 is filled with kombucha, upcycled foods, leveled-up breakfasts, and jerky made from produce are among the food influences expected to take off in the next year.
While Whole Foods Market’s trends for 2020, including regenerative agriculture, new varieties of flour, and meat-plant blends, continue to evolve, the 2021 trends represent what’s new and next for the coming year consumers should expect to see on the food scene. Read on to see the top 10 food trends of 2021.
1. WELL-BEING IS SERVED
The current health crisis has health at the top of everyone’s mind. If you scroll through Instagram or go into your high-end grocery store, you will find various supplements. Companies incorporate functional ingredients like vitamin C, mushrooms, and adaptogens into their products to help foster a calm headspace and support the immune system.
2. EPIC BREAKFAST EVERY DAY
Calling all breakfast fans! With more people working from home, the most important meal is getting the attention it deserves, not just on weekends but also every day. There’s a whole new lineup of innovative products tailored to people paying more attention to what they eat in the morning. Think pancakes on weekdays, sous vide egg bites, and even “eggs” made from mung beans.
3. BASICS ON FIRE
With more people spending more time at home, more time in the kitchen, and home chefs are looking for hot, new takes on pantry staples. Pasta, sauces, spices — the basics are getting an upgrade. Get ready for reimagined classics like hearts of palm pasta, applewood-smoked salt, and “meaty” vegan soup.
4. COFFEE BEYOND THE MUG
The love affair between humans and coffee burns way beyond a brewed pot of joe. That’s right; java is giving a jolt to all kinds of food. You can now get your coffee fix in the form of coffee-flavored bars and granolas, smoothie boosters and booze, even coffee yogurt for those looking to crank up that breakfast parfait.
5. BABY FOOD, ALL GROWN UP
Move over, Gerber Baby! Thanks to some inspired culinary innovation, parents now have never had a wider or richer range of ingredients to choose from. We’re talking portable, on-the-go squeeze pouches full of rhubarb, rosemary, purple carrots, and omega-3-rich flaxseeds: little eaters, big flavors.
6. UPCYCLED FOODS
The United States is the global leader in food waste, with Americans discarding nearly 40 million tons of food every year. So it’s no surprise we see a trend in Upcycled products. We’re seeing a huge rise in packaged products that use neglected and underused parts of an ingredient as a path to reducing food waste. Upcycled foods, made from ingredients that would have otherwise been food waste, maximize the energy used to produce, transport, and prepare that ingredient. Upcycle never looked so tasty!
7. OIL CHANGE
Slide over, olive oil. There’s a different crop of oils coming for that place in the skillet or salad dressing. At-home chefs are branching out with oils that each add their own unique flavor and properties. Walnut and pumpkin seed oils lend a delicious nutty flavor, while sunflower seed oil is hitting the shelves in a bunch of new products and is versatile enough to use at high temps or in salad dressing.
8. BOOZED-UP BOOCH
We tipped you off about hard seltzer bursting on the scene in 2018, and now alcoholic kombucha is making a strong flex on the beverage aisle. Hard kombucha checks all the boxes: It’s gluten-free, it’s super bubbly, and can be filled with live probiotic cultures. Did happy hour get an upgrade?
9. THE MIGHTY CHICKPEA
We believe Chickpea is going to be the breakout star of 2021. You can chickpea anything. Yep, the time has come to think beyond hummus and falafel, and even chickpea pasta. Rich in fiber and plant-based protein, chickpeas are the new cauliflower — popping up in products like chickpea tofu, chickpea flour, and even chickpea cereal.
10. FRUIT AND VEGGIE JERKY
Jerky isn’t just for meat lovers anymore. All kinds of produce from mushrooms to jackfruit are being served jerky-style, providing a new, shelf-stable way to enjoy fruits and veggies. The product is dried at the peak freshness to preserve nutrients and yumminess. Suppliers are literally spicing things up with finishes of chili, salt, ginger, and cacao drizzle if that’s not enough.
These trends will be coming to a Whole Foods Market near you, and you try some of these trends by visiting Whole Foods Market on Amazon.