Bevel, Walker & Company, founded in 2013, offers grooming products uniquely developed to meet Black men’s self-care needs and is now available on Walmart.com, offering men a simple way to shop for their beards and hair. Over the last few years, the brand has expanded its product line and popped up on well-known retail shelves making it easier for Black men to shop for self-care products made specifically for them.
The company recently announced an expansion focused on increasing access to their silicone-free beard softener to soften, hydrate, and strengthen facial hair, sulfate-free shampoo and conditioner designed to cleanse moisturize hair, and award-winning beard balm that locks in moisture and sculpts the look without leaving a sticky finish.
In 2018, CEO Tristan Walker told Black Enterprise, the one mission behind the brand was to make health and beauty simple for people of color.
Bevel is committed to creating solution-based products that work to solve the unique health and grooming issues faced by men of color. Starting today, the new Bevel products available at Walmart.com/bevel include:
- Bevel Beard Softener ($9.95)
- Bevel Beard Balm ($11.95)
- Bevel Moisturizing Shampoo ($9.95)
- Bevel Moisturizing Conditioner ($9.95)
In addition to Walmart.com, Bevel products are also available nationwide at Target stores and Target.com, CVS, Sally Beauty, Amazon, and www.getbevel.com.