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Meijer Partners with Midwest Businesses to Address Home Fitness Demand

Meijer Partners with Midwest Businesses to Address Home Fitness Demand

As gyms in most states struggled to stay open due to ongoing pandemic surges, the demand for fitness equipment surged; Meijer saw more than a 300 percent increase in demand for fitness equipment in its stores were seeing as shoppers enhanced their home gyms.

That solution is making a difference as shoppers at Meijer stores across the Midwest can better find hand weights and fitness products to help them stick to their New Year’s resolutions.

“Millions of people were suddenly staying at home and looking for ways to exercise, creating a demand that all retailers were trying to address,” said Scott Schuette, Team Sports and Fitness Buyer for Meijer. “We realized finding the right partners locally was key to shortening our supply chain and help customers find all the accessories needed for their home gym solutions.”

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In addition to yoga mats, resistance bands, exercise straps, medicine balls, and a whole array of fitness items that saw unprecedented growth last year, the complete line of Meijer Active hand weights is now available at Meijer supercenters in 10-, 15-, 20- and 25-pound versions and are expected to continue to be hot sellers. In 2020, the retailer sold nearly 1.5 million pieces of fitness accessories.

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